01 / Background
According to COMFAST team’s in-depth market research, out of 500 customers using WiFi value-added services at stores, only 23 customers expressed strong satisfaction, while 58 rated it as “decent, but better than using their own data.” The remaining 419 customers had various complaints, mainly regarding WiFi stability and performance. This reveals a massive 2 million-store market with a growing demand for WiFi innovations.
The demand for WiFi application improvements in commercial spaces has never been more urgent.
02 / Technical Requirements
Ubiquitous Technology Barriers
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High-end hardware: Stores need robust WiFi equipment to meet modern requirements. Anything less compromises performance.
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Security mechanisms: WiFi security is critical, especially in environments with frequent mobile payment transactions.
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Personalized WiFi applications: Custom solutions are essential for businesses to recoup the cost of value-added services.
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Interactive marketing: Future store WiFi will shift to a model that integrates with customer engagement and promotions.
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Ease of WiFi management: The convenience of managing WiFi systems is key to store owners choosing their WiFi devices.
03 / Store WiFi Coverage Solutions
Solution 1:
Designed for small to medium-sized stores, this solution provides strong, stable WiFi with customizable authentication and interactive marketing, offering excellent value for money.
Solution 2:
Developed for large stores, this solution supports multiple APs working simultaneously, allowing for seamless roaming and personalized authentication and marketing.
04 / Solution Analysis
1. Commercial-Grade Hardware Configuration
A key issue in WiFi dissatisfaction stems from many stores using consumer-grade routers for their networks. This severely limits stability and the ability to support multiple users. Our WiFi coverage solution uses commercial-grade routers that have been thoroughly tested and validated by professionals, ensuring optimal coordination, stability, and support for up to 40+ simultaneous users. Unlike home routers, these commercial models are designed for heavy use in business environments.
2. Security: A Top Priority
WiFi security is paramount, particularly in stores where mobile payments are common. The importance of safeguarding WiFi networks from cyber threats cannot be overstated. Our solutions include advanced security protocols to protect both businesses and customers.
3. Interactive Marketing: The Heart of Store WiFi
Simply offering free WiFi is no longer enough. Businesses need to transform WiFi into an interactive tool that drives customer engagement. Our solution provides customizable marketing templates that allow businesses to promote their services or products through personalized guest authentication. As customers log in, stores can recommend relevant offers or promotions, turning WiFi access into a valuable marketing channel.